Catering Consumables
Project Analysis - Ripplecups
The Objective
To design a restaurant concept for the new British Airways HQ in 2001 including ideas for catering consumables.
Insights
The BA caterers were having to use cups with separate sleeves for hot drinks protection and wanted a better solution to the problem.
Strategic Challenge
To source a good quality paper cup that could be branded with a design and would protect hands from the heat of a hot drink.
Concept
To brand a new style cup we called the Ripplecup. This then developed into further printing of cups for other large clients and subsequently Ripplecups, an online shop selling a whole range stock and branded catering consumables.
Result
A good solution to BA's catering consumables and a successful website launch for Ripplecups with high Google rankings resulting in a five fold increase in sales over a two year period since Spark & Zoom redeveloped the website in 2007.
